La Comisión Federal de Comercio de Estados Unidos (FTC, por sus siglas en inglés), inició una investigación a 6 compañías por la práctica del uso de datos personales de los consumidores para poder individualizar sus precios según la información que tengan sobre ellos[1]. Aunque recientemente esta práctica ha sido potencializada […]
The Colombian economy is predominantly made up of small and medium-sized businesses as well as entrepreneurs. One of the pillars for an economy in transition to have more development and be sustainable as well as inclusive is that there is consumer trust and legal protection in case the consumer is affected and harmed.
Colombian companies have access to an extraordinary volume of information about their consumers through low-cost technological tools (including Artificial Intelligence AI apps) that are increasingly easy to implement that allow the analysis of data and its use practically without any major limits other than those established by law.
After several decades, the billing system has achieved stability as a tool of efficiency in the control and collection of taxes by the state, as a business tool regarding factoring, and there is even a better understanding of the Colombian Courts of how to collect debts. based on electronic invoices that have not been paid.
The invoices in physical format will disappear soon from the Colombian economy and this is a very important factor that can encourage the formalization of many businesses and the popular economy, that is, the economy of traditionally marginalized sectors, whether in large cities or in regions far from economic centers. To the extent that electronic invoicing has become mandatory for companies in Colombia, cybersecurity risks have increased. It is evident that many companies have the duty to adopt the digital billing system but for that reason they do not adopt information security policies nor do they acquire tools or advice to improve the cybersecurity of information systems.
Artificial intelligence (AI) is now mainstream, in particular, in particular the most popular applications of generative AI. Companies have realized that it is a tool, in its different modalities and versions, that allows making processes more efficient and agile or reconsidering the allocation of the workforce for certain tasks. The decision to acquire or develop AI tools depends on the type of industry and specific needs.
Cuando en una normativa se haga mención a la expresión “mensaje de datos”, esta deberá interpretarse de acuerdo con Ley Modelo de Comercio Electrónico artículo 2 literal a y artículo 3 numeral 1 y 2y no en el sentido corriente de las palabras.
